Terms of Service

Acceptance and Formation of Agreement

By accessing the ZeroOneSecure website, submitting a consultation brief, executing a statement of work, or otherwise engaging with our services, you affirm that you have read, understood, and agreed to be legally bound by these Terms of Service. If you are entering into this agreement on behalf of a company, organization, government entity, or other legal person, you represent and warrant that you have the authority to bind that entity to these terms.

These terms apply to all individuals, entities, and organizations that interact with ZeroOneSecure through any channel — including but not limited to our website, email correspondence, scheduled calls, proposals, formal engagements, and any deliverables produced in connection with our services. If you do not accept these terms, you must not use our services or access any portion of our intellectual property, proprietary methodologies, or research outputs.

ZeroOneSecure reserves the right to modify, amend, or replace these Terms of Service at any time and in its sole discretion. Material changes will be communicated through prominent notice on our website or via direct email to active clients. Continued use of our services after any modification constitutes your acceptance of the revised terms.

Scope of Services Provided

ZeroOneSecure provides professional strategic market intelligence services, including but not limited to the following categories of engagement:

• Market Research & Opportunity Analysis — niche sizing, demand validation, white-space identification, and quantitative growth vector mapping across target verticals.
• Competitor Intelligence & Benchmarking — positioning audits, pricing architecture teardowns, offer deconstruction, and identification of strategic vulnerabilities in competing brands.
• Target Audience Segmentation — behavioral clustering, pain-point taxonomies, motivation modeling, and ideal customer profile definition grounded in primary and secondary research.
• Trend Monitoring & Industry Insights — early signal detection, consumer behavior shift analysis, and quarterly intelligence briefings on emerging category dynamics.
• Brand Positioning & Strategy Research — perception diagnostics, positioning territory discovery, and strategic narrative development.

The specific scope, deliverables, timeline, and fees for each engagement shall be explicitly defined in a separately executed Statement of Work ("SOW") or Proposal, which, upon countersignature by both parties, shall be incorporated into and become part of these Terms of Service. In the event of any conflict between these Terms and an executed SOW, the terms of the SOW shall control with respect to that specific engagement.

ZeroOneSecure retains sole discretion to accept or decline any potential engagement and may, without liability, refuse to provide services to any party for any lawful reason, including conflicts of interest, capacity constraints, or strategic fit concerns. Our acceptance of a brief or proposal does not constitute a binding agreement until a formal SOW is mutually executed and the applicable retainer or deposit is received in cleared funds.

Fees, Invoicing, and Payment Terms

Professional fees for ZeroOneSecure services are outlined in the website service descriptions as starting reference ranges, with final engagement fees determined by the specific scope, complexity, duration, and deliverable requirements of each individual SOW. Fees are typically structured as fixed-price engagements, monthly retainers, phased milestone payments, or a hybrid thereof, as agreed in writing prior to commencement.

Unless otherwise specified in the SOW, invoicing terms are as follows: a fifty percent (50%) deposit is required upon SOW execution to initiate work, with the remaining balance due upon delivery of final findings. For quarterly retainers, invoices are issued on the first business day of each calendar quarter and are due within fifteen (15) days of issuance. Milestone-based engagements are invoiced according to the schedule defined in the SOW.

All fees are quoted in United States Dollars (USD) and are exclusive of applicable sales tax, value-added tax (VAT), withholding tax, or any other governmental levies, which shall be the sole responsibility of the Client. Payments may be remitted via ACH transfer, domestic wire, international wire, or corporate credit card (subject to a three percent processing surcharge for card payments).

Invoices not paid within thirty (30) days of issuance shall accrue interest at a rate of one and one-half percent (1.5%) per month, or the maximum rate permitted by applicable law, whichever is lower. ZeroOneSecure reserves the right to suspend active engagements, withhold deliverables, and terminate ongoing retainers if any invoice remains past due for more than forty-five (45) days. Clients shall be responsible for all reasonable collection costs, including attorneys' fees, incurred by ZeroOneSecure in connection with overdue accounts.

Client Responsibilities and Cooperation

The success of every ZeroOneSecure engagement depends on timely and substantive cooperation from the Client. You agree to:

1. Designate a single point of contact with authority to make decisions, approve deliverables, and provide access to relevant internal stakeholders.
2. Provide accurate, complete, and timely information, data, documents, and access to personnel reasonably necessary for the performance of services as defined in the executed SOW.
3. Respond to reasonable requests for clarification, feedback, and approval within five (5) business days, understanding that delayed responses may extend the overall engagement timeline and may incur additional fees if the delay is substantial.
4. Secure any third-party consents, permissions, or licenses required for ZeroOneSecure to access internal data, interview staff, or analyze proprietary materials relevant to the engagement.
5. Inform ZeroOneSecure promptly of any material changes in scope, organizational priorities, or external circumstances that may affect the direction or relevance of the ongoing work.

The Client acknowledges that the quality and defensibility of our findings are directly correlated with the quality and completeness of the information provided. ZeroOneSecure is not liable for deficiencies in deliverables that result from incomplete, inaccurate, or withheld information furnished by the Client.

Intellectual Property Rights

All methodologies, frameworks, analytical models, proprietary software, research databases, templates, and pre-existing materials used by ZeroOneSecure in the course of an engagement — including, without limitation, the Zero-One Method itself — are and shall remain the exclusive intellectual property of ZeroOneSecure. No transfer of ownership in such pre-existing intellectual property is made under these terms or any related SOW.

Upon full payment of all fees due under the applicable SOW, ZeroOneSecure grants the Client a perpetual, non-exclusive, non-transferable, royalty-free license to use the specific final deliverables produced for that engagement ("Deliverables") solely for the Client's internal business purposes. This license does not extend to resale, sublicensing, redistribution, public disclosure, or incorporation of the Deliverables into products or services offered to third parties without the express prior written consent of ZeroOneSecure.

ZeroOneSecure retains the right to use anonymized, aggregated insights derived from client engagements to improve our methodologies, enhance our benchmark datasets, inform subsequent client work, and contribute to thought leadership publications — provided that no information identifying the Client or any confidential specifics is disclosed without prior written consent.

The Client warrants that any materials, data, or content it provides to ZeroOneSecure do not infringe the intellectual property rights of any third party, and the Client shall indemnify ZeroOneSecure against any claim to the contrary.

Confidentiality Obligations

Both parties acknowledge that, in the course of an engagement, they may receive or have access to confidential, proprietary, or commercially sensitive information of the other party ("Confidential Information"). Each party agrees to treat all such Confidential Information with the same degree of care used to protect its own confidential information of similar importance, and in no event less than a reasonable standard of care.

Confidential Information shall not include information that: (a) is or becomes publicly available through no breach of this agreement; (b) was lawfully known to the receiving party prior to disclosure; (c) is independently developed by the receiving party without reference to the disclosing party's information; or (d) is required to be disclosed by legal process, provided that the receiving party gives prompt notice and reasonable cooperation to contest such disclosure.

The confidentiality obligations set forth herein shall survive the termination or expiration of any SOW and shall continue for a period of five (5) years thereafter, or indefinitely in the case of trade secrets.

Warranties and Disclaimers

ZeroOneSecure warrants that its services shall be performed with the care, skill, and diligence expected of an experienced professional consultancy, in accordance with generally accepted industry standards for strategic market intelligence work.

EXCEPT AS EXPRESSLY SET FORTH IN THIS AGREEMENT, ZEROONESECURE MAKES NO OTHER WARRANTIES, EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, AND SPECIFICALLY DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WITHOUT LIMITING THE FOREGOING, ZEROONESECURE DOES NOT WARRANT THAT ITS SERVICES OR DELIVERABLES WILL RESULT IN ANY PARTICULAR BUSINESS OUTCOME, REVENUE INCREASE, MARKET SHARE GAIN, OR COMPETITIVE POSITION.

Market intelligence and strategic consulting inherently involve professional judgment based on available data. While we apply rigorous methodology and disclose our assumptions, the Client acknowledges that future market conditions, competitor actions, regulatory changes, and macroeconomic factors are beyond our control. Our deliverables are decision-support tools, not guarantees of outcome.

Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL ZEROONESECURE, ITS AFFILIATES, OFFICERS, EMPLOYEES, SUBCONTRACTORS, OR AGENTS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, PUNITIVE, OR CONSEQUENTIAL DAMAGES — INCLUDING BUT NOT LIMITED TO LOST PROFITS, LOST REVENUE, LOST BUSINESS OPPORTUNITIES, LOSS OF GOODWILL, OR COST OF SUBSTITUTE SERVICES — ARISING OUT OF OR RELATING TO THESE TERMS OR ANY ENGAGEMENT, EVEN IF ZEROONESECURE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

ZeroOneSecure's aggregate liability for any and all claims arising out of or related to a specific engagement shall not exceed the total fees actually paid by the Client to ZeroOneSecure for the specific SOW giving rise to the claim during the twelve (12) months preceding the event giving rise to liability. The limitations set forth in this section shall apply regardless of the form of action, whether in contract, tort (including negligence), strict liability, or otherwise.

Termination

Either party may terminate any SOW for convenience upon thirty (30) days' prior written notice to the other party. Upon such termination, the Client shall pay for all services rendered, work in progress, and non-cancellable third-party costs incurred through the effective date of termination, prorated as reasonably determined by ZeroOneSecure.

Either party may terminate this agreement immediately for material breach by the other party if the breach is not cured within fifteen (15) days of written notice specifying the nature of the breach. Upon termination, the provisions of these Terms relating to intellectual property, confidentiality, payment of accrued fees, warranties, limitation of liability, and dispute resolution shall survive.

Governing Law and Dispute Resolution

These Terms of Service and any dispute arising out of or relating to them or to any engagement between ZeroOneSecure and the Client shall be governed by and construed in accordance with the laws of the State of Colorado, United States of America, without regard to its conflict of laws principles.

The parties agree to attempt in good faith to resolve any dispute through informal negotiation for a period of thirty (30) days before initiating formal proceedings. If informal resolution fails, disputes shall be resolved exclusively by binding arbitration administered by a neutral arbitrator in Fort Collins, Colorado, under the commercial arbitration rules then in effect. The prevailing party in any dispute shall be entitled to recover reasonable attorneys' fees and costs.

Miscellaneous Provisions

Entire Agreement. These Terms, together with any executed SOW, constitute the entire agreement between the parties and supersede all prior or contemporaneous understandings, whether written or oral.

Severability. If any provision of these Terms is held invalid or unenforceable, the remaining provisions shall remain in full force and effect, and the invalid provision shall be reformed to the minimum extent necessary to make it enforceable.

No Waiver. The failure of either party to enforce any right or provision shall not constitute a waiver of such right or provision.

Assignment. The Client may not assign these Terms or any SOW without the prior written consent of ZeroOneSecure. ZeroOneSecure may assign its rights and obligations in connection with a merger, acquisition, or sale of substantially all its assets.

Force Majeure. Neither party shall be liable for delays or failures in performance caused by events beyond its reasonable control, including acts of God, war, terrorism, pandemic, natural disasters, or governmental action.